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Home Page > Marketing > Social Marketing > Social Media And QR Codes – What You Need To Know Now

Social Media And QR Codes – What You Need To Know Now

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The advertising world is changing rapidly with new ways of connecting companies with customers, providing new opportunities. Many are asking if they should get involved and, if so, what are the main considerations before taking the leap. Let’s take a look at two of the most talked about technologies currently – social media and QR codes.

Social Media

Social media includes popular social networking platforms such as Facebook, Twitter, and YouTube and several hundred others. It is an increasingly effective way for a company to have its brand communicate directly with its customers. As Ben Grossman, founder of BiGMarK was quoted as saying, “New marketing is about the relationships, not the medium.” We all have relationships with brands, whether we want to or not. We may love the brand, feel indifferent towards the brand, or hate the brand. Like any relationship, it may evolve and change over time. The power of social media can now help control and steer that relationship.

Brands like Old Spice and Starbucks have found ways to control that relationship. Take, for example, the powerful effect from the Old Spice campaign ads that increased sales by over 100% and created over 1.4 billion brand impressions. Not all companies have the resources to invest millions of dollars in a campaign like that, but the power of social media is that no matter what the size of your company, whether your revenue is 0,000 or ,000,000,000 a year, it can boost your visibility and develop a relationship with consumers that is powerful.

There are the three things you should consider before diving into social media:

How will it fit in with your overall marketing strategy? Don’t let social media be an after-thought in your marketing. According to a survey released in June 2010 conducted by Digital Brand Expressions, only 41% of the companies that use social media say those efforts are part of a strategic game plan. As with any new method of engaging with your customers, you must decide how much of your strategy it should encompass and where it fits. Most of the companies out there are using it for marketing, public relations and sales. Decide how much of your marketing mix social media will have before you start putting out advertising with Facebook and Twitter logos.
How will you manage and sustain it? This is one of the biggest questions of all. A lot of companies see the value of social media, but don’t want to invest personnel or capital into it. Social media may not be right for every company, but for those companies that it is right for, it is a long-term investment. A company shouldn’t set up Facebook and Twitter profiles and then stop engaging with their customers. It takes consistent work and effort. It doesn’t mean that you have to invest large amount of resources into social media if you don’t want to, but realize that your customers may have a lower perception of your business, if you try social media and don’t stick with it.
What are your goals and how will you track them? Many companies want to see an increase in return on investment (ROI) when they invest in social media. I recently spoke with a social media expert who works at a major advertising firm in Raleigh, NC. He made an excellent point when he asked me why clients hold social media to a different standard than other marketing efforts. If you are not tracking ROI on your other marketing methods, then it is unfair to hold social media to a higher standard. With the recent recession, more and more clients are interested in measuring results. Limited resources require us to use them wisely. Whether it’s brand impressions, ROI, sales or conversions depends on the company and its objectives. It is important to have clear and measurable goals for your social media campaign. And since social media is a trackable activity, make sure that you use social media tracking programs to measure your results.

QR Codes

This is another cutting edge advertising method that is in its infancy stage. In fact, so much so, that a lot of people don’t know what it is. A QR code is “Quick Response” code. It is much like a bar code but can store much more information.

In order to use a QR code, you need two things – a Smartphone with a camera and a QR reader application on the Smartphone. In order to use it, you simply take a picture of the QR code with your Smartphone, and then your Smartphone will send you to the URL or give you access to the information that is on the QR code.

There have been many times when we have all passed by a billboard or a sign and meant to write the URL or phone number down. Now, with a simple click on the Smartphone, you will be able to gather the information you need and access it later when it’s more convenient.

The implications of a QR code are vast. They can be used as business cards, as targeted messages or discounts, and even some airlines have started using them for boarding passes. QR codes have actually been around awhile but a lot people are predicting that 2011 will be the year when it becomes mainstream.

So, how do you know if it’s right for your company? Here are three things to consider before diving into QR codes:

Are your customers going to be engaged enough to use it? If your customer base is techno-savvy and/or early adopters, they may be more likely to engage with your QR code. For others, it will take time or there will have to be a strong incentive in order to start using it. Contests and free incentives are a great way to engage your customers. Do as much research as possible to make sure your investment into QR codes is going to pay off.
What added value does this provide your customers that they didn’t have before? For an industry like the airline industry, this provides travelers with added value and convenience. Printers are not always available to print out boarding passes, but a QR code would provide the traveler with a different way to get on their flight. For a smaller company, a QR code could be used to provide your customer with a discount or help them easily get to your store.
What do you hope to gain by offering QR codes to your customers? There should be something for you, as well. Will this help with your customer acquisition and/or retention? Will this help you learn more about your customer or help you add names to your mailing list? As I discussed with social media, make sure that you have clear and measurable goals. And speaking of measureable, that can be one of the challenges with QR codes. The tracking tools are currently very limited, so you need to use personalized URLs or some other tracking method to measure your goals.

So, what’s the point? Social media and QR codes are, without a doubt, the wave of the future. As Ian Schafer, CEO of Deep Focus said “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” Make sure that you are innovative but, at the same time, make sure you take the right precautions before moving forward.

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Evan Sanchez is an Advertising Account Manager located in Cary, NC. To learn more about Evan Sanchez, please visit him at: http://www.linkedin.com/in/evanssanchez

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Link building Terms You Should Know

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Link building Terms You Should Know

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Link building Terms You Should Know

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What words are to a book, link building is to a web site. It is of utmost importance to use link building in order to achieve the maximum ROI from the capital invested in designing a site. Once you have begun with a link building campaign, it is important to know what you are doing. An apt way to go about this is to be familiar with the important link building terms.

Some of the Link building terms you should know are:

1. Anchor Text: It refers to the text you use in the link you have given on other sites.

2. Anchor text optimization: Keywords are crucial. Anchor text optimization means placing apt keywords in the anchor text of incoming links to your site. This really helps in achieving a better rank.

3. Back links: These are the inbound links which point to your website. They are also called “In Links”. They should be relevant and of good quality.

4. Google sandbox: This can be described as a ‘holding area’ where a site is placed, from where it is expected to earn its way through reputation building. Sandbox is a place where Google places new domains after temporarily reducing their page ranks.

5. Image Link: It is a hyper link which appears on an image.

6. Landing Page: A page at which a visitor arrives after clicking a link.

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10. Link Farming: An artificial activity for building links.

11. Link Popularity: Refers to the popularity of a site.

12. Link Relevancy: This refers to providing links to a site which is similar in content to yours.

13. No Follow: This is used to discourage Spam link building.

14. One way Links: The links where one site points to another without the second one pointing back to the first one.

15. Page Rank: It refers to a certain algorithm used by Google to analyze and rank web pages.

16. Reciprocal Links: This refers to the technique of exchanging links with another site.

17. Serps: It refers to the page you land on after searching for a particular keyword.

18. Text Links: A hyper link which appears on the content within a site.

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Know the benefits of a SEO compliant website

Thu, 13 Jan 2011 15:00:48 +0000

Know the benefits of a SEO compliant website

Know the benefits of a SEO compliant website

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Know the benefits of a SEO compliant website

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Creating any website has to be very strategic and careful and one of the important considerations a web designer might need to consider is how an SEO compliant website will benefit you. Understand what SEO complaint website actually is and whether investing in this area will bring in higher returns for the company or not. Learning the art of search engine optimization is essential to get going with designing of the website.

What does it mean to be an SEO compliant website?

When any website is termed as compliant, it means your website follows all the rules set by W3C which stands for World Wide Web Consortium. Compliance gives direction to the webmasters on how to make the website more efficient in the internet space. The wording of your website has to follow some SEO rules which has to be like value addition for the users. The content on the website has to be comprehendible, only then it will lead to the desired results. Search engine optimization is an ongoing process and companies keep updating it on regular basis, so as to enjoy the enhanced visibility in the World Wide Web. The higher your search engine ranking is, the better visibility your website will get.

Why is it important to be SEO compliant?

For improved visibility, the site needs to be updated regularly and this will also ensure that the search engines will be able to easily examine the site. There are times when website has some problems that may prevent the spiders from getting around the website, however with SEO compliant website, more people will visit the website as it is easily searchable and this will give higher ranks from Google, Bing or Yahoo.

You might not prefer to optimize your website for search engine because you think that it takes a lot of effort to undertake this SEO process. If your website is search engine optimized, then you can get more than 90 million searches in a day and this will help you popularize your website in the wide cyber space. If you add your SEO compliant website on some other search engines apart from Google, then you can get almost 200 million searches per day. You would certainly not want to miss this opportunity of getting enormous traffic to your website. You can get high quality backlinks if your website is SEO compliant and with these backlinks you can be sure of enhanced visibility of your website. When your website is search engine optimized, you will automatically get more traffic.

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Emerging as the first ‘dedicated’ search engine optimization or SEO Company in India, Convonix has always stood apart for its expertise and quality in SEO Services. Be it search engine optimization services for websites, pay per click campaign management, social media marketing, affiliate marketing, search engine placement, web analytics or website usability consultancy, Convonix specializes in all these areas to cater to the varied requirements of its esteemed clientele.

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I have my own website. I want to enable gzip compression for webpages. If anyone know about this please help me. Thanks in advance
Hi there i am jacky tan, i am new comer for this posting article site, i am just wandering how is considering of being good article content and do article base support poster doing thier SEO job?
What is the quickest white hat method of getting a website to number one on search engine rankings for a relevant keyword?

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Every Beginner Should Know About Joomla

Sat, 08 Jan 2011 00:01:04 +0000

Every Beginner Should Know About Joomla

Every Beginner Should Know About Joomla

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Home Page > Advertising > Graphic Design > Every Beginner Should Know About Joomla

Every Beginner Should Know About Joomla

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In the following article I will try to explain some of the issues I had learning Joomla and I hope this helps all of you beginners out there that love the concept but find it confusing and difficult to manage and configure a Joomla website.

Like they put it, Joomla is an award-winning content management system (CMS), which enables you to build Web sites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular Web site software available. Best of all, Joomla is an open source solution that is freely available to everyone.

The first thing you need to do in order to waddle through your first Joomla project is take some time and learn the basics of HTML. I know that it is a pain to have to go through it but even the “not-so-smartest” can learn HTML basics within a few hours if they try hard enough. Nowdays there is alot of video tutorials on YouTube and other similar sites. Anyhow, the next thing is basically grab a cheap hosting plan and a domain name and set it up. I would highly recommend using services like Hostgator and such since they have “Fantastico/Simple Sripts” that comes with their services already. Also one of the easiest control panels to use “cPanel” is also provided by Hostgator.

THIS IS FOR PEOPLE USING JOOMLA 1.5 – (You shouldnt be using Joomla 1.0 and if you are using 1.0 then you should know enough not to need this article information

Tip#1: Never use FTP to install Joomla – It will confuse you more than it will help.

Tip#2: The first thing you should ever install in Joomla is something called “JoomlaPack” – It is a backup component that will save you hours of torture I promise

Tip#3: When choosing to download extensions for your site from the Joomla site, try to stick to the ones that have the most stars by the rating. There is a reason why the others dont

Tip#4: Whatever template you are using, make sure you print out the “Module Positions”

Tip#5: Get familiar with the template you are working with. LEARN the module positions.

Tip#6: Know how to set up a site quickly. I will list some of the steps I take when I set up a website with Joomla:

NOTE: NEVER EVER FILL IN THE “ALIAS” INPUT BOX anywhere in Joomla – Joomla does this for you. It will save you alot of time

Prep your site: (You can even teach a loved one to help you do this. It is fun for them.)

a. Joomla Installation – Install Sample Data
a1. Install JoomlaPack – For backing up your site!
b. I go to the “articles” and unpublish all of them except the “Home/Front Page” article.
c. I then unpublish all of the categories
d. Then I unpublish all of the sections
e. I then unpublish all of the modules except: login, user menu, main menu, whos online, and anything else you think you might need
f. After doing that I go to the “menus” tab and I click on the “mainmenu* ” dropdown
g. I unpublish all of the menus except the “home” menu
h. Once I have done that I grab my website outline (which you should already have before you even thought of installing Joomla. Basically a layout of how you want the site to be as far as how many menus you will have and sub menus and blah blah blah…) Get ready to start creating your site…

Create your layout: (Make sure you have a plan on how you want your site skeleton to look)

When you start creating sections and categories try to keep it simple – I make a section and category and article for every “Menu” tab I want to show on my website

a. I create my “Sections” first – (Dont change anything, just type in a name and “Save”)
b. Then I create my “Categories” and dont forget to make sure you select a “Section” when you create your category. (Don’t change anything, just type in a name, select a section, and “Save”)
c. *** I then go to article manager and select “Parameters” from the top right corner of the page – You will get a popup box and I make sure “EVERYTHING” up until you see “filtering otions”, should have a selection on the left side. You can leave the first one set to yes (Show unauthorized links) this one can be left at “yes” – Then click “Save”
d. Now we can add our articles – I type the name, skip the alias, select the section (it will automatically select a category for you), then I type anything in the description box (you must have some kind of text in order to be able to save it) then I click “save”
e. After I create my articles I am now ready to create my menus
f. I go to the menus tab and select “main menu *” then I select “add new” or the giant green plus sign on the top right
g. Then I select “articles” then “article layout”, then I type in a name for my menu, I skip the alias, then on the right hand side I click on “select article” and I find the article with the same name as my menu and I select it.
h. I then go to the “Parameters System” tab under where I just chose an article. I click on it and it will open up some options.
i. In here I will go to where it says ” Page title” and I will fill out what I want it to say on my title bar for that page. Dont forget to set the option “show page title”, set it to “No” and click “save”
j. Then I create all of the menus and submenus. To create a submenu just make sure after you have done everything on the menu creation page, look on the left towards the bottom and you will see something that says “parent item” then set it to whatever you wish.
k. Now my site is set up and I can now start going back and adding content and modules to it.

I hope this helps someone out there. I wish I would have found a set of instructions like these when I was learning Joomla but instead it was all a bunch of confusing information.

Tip#7: If you want to change the Welcome to Joomla or anything that shows in the title bar make sure you check your menus parameters where it says “Page Title” also your Global configuration where it says “Site Name”.

Tip#8: Dont forget to set up your Global configurations.

Tip#9: Install JCE editor and you will have alot of fun creating websites

Thank you for reading and please show your support if you think this has been helpful in anyway by visiting my website at http://www.Houstonopolis.com

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Learn About Joomla Content Management -Video Tutorial

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All things you should know about web CMS

Mon, 20 Dec 2010 05:54:18 +0000

All things you should know about web CMS

All things you should know about web CMS

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Home Page > Internet > Web Design > All things you should know about web CMS

All things you should know about web CMS

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Posted: Aug 17, 2010 |Comments: 0

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If you have an online shop or want to make online transaction then you should use eCommerce solution for get easy navigation and instant access. It’s a new concept on global level which is used for solving the online shopping problems. If you don’t want to hire a web development company for providing eCommerce solution then you can also use web CMS in your site which is available almost free of cost. You should know some things about CMS before installing it on your website.

First question is that what is a CMS?

Content Management System is a collection of different procedures to manage work flow of online data. It made easy the management of HTML content, documents and other items which are necessary to website design and development. It is mainly used to organize and manage the work flow of data either manual or automatic.

Why it is consider for all websites?

There are lots of benefits if a website is engaged to a web CMS. This is especially designed to allow numerous users to collaborate and share the different information or data. You can easily put any restriction on the data that what information the clients are allowed to access or edit. It also used to normalization of data and retrieve the data. It simply makes easy communication between clients and webmaster. It is also used for storing, controlling and publishing of documents in a proper manner.

If you want to save your web development time then web CMS provides you all the features for maintaining your site. You can use your saved time in content writing for your new website. CMS provides you web layouts, designs, and built in navigation which saves your much time. It allows you to manage and control all the elements and content of the page very easily.

What are the steps to use CMS for a website?

You should decide the title and subtitle for your site before using it because it will require when you use Content Management System. It will be great if you have a tagline also. If you cannot manage all the require things then you should use paper draft for your plans and after that you should imagine your organization. It will be very easy to imagine the level of access of each user and clients. You should prepare all the information or say content for your site before using CMS and don’t forget to use a ‘Contact’ and ‘About Us’ pages. These pages tell about your company and provide contacting information for all the visitors.

Try to build an exotic Home Page for your site if possible, because look n feel is the first thing which helps to increase the conversion rate. Your Home Page should include only the most important information which should not so lengthy because visitor may feel bore to read the complete information. If you are confused that what are the take steps you have to follow then you should analyze the relevant organization website but it will be better if you hire a web design Hong Kong company because it will give you the best suggestions and services.

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Everything you ever wanted to know about social media marketing (but were afraid to ask)

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Everything you ever wanted to know about social media marketing (but were afraid to ask)

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Everything you ever wanted to know about social media marketing (but were afraid to ask)

By: IkrohSEO

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Ikroh is an award winning UK SEO company, committed to 100% ethical search and passionate about our clients’ success online. Our internet marketing services include: SEO, PPC, social media marketing and web analytics.

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Article Source: http://www.articlesbase.com/ – Everything you ever wanted to know about social media marketing (but were afraid to ask)

The live chats at the Vocus webinar a few weeks ago were fantastically lively and informative, with participants answering as well as asking questions that were posed to the scheduled speakers, Deidre Breakenridge, David Meerman Scott, Beth Harte, Lee Odden and Brian Solis. As time was tight, not all the questions were answered, so we thought we’d scoop some up from the logs and try to give some insights.

Q1: How do I increase my Twitter following?

This was a common question, but there’s no quick answer (unless you use a mass-following tool, which might boost your numbers but won’t necessarily give you a worthwhile audience that includes valuable influencers) – it can be a slow build, however, there are ways to make a difference:

Write content that people want to read! Bit obvious, but just spieling out advertising isn’t the tastiest bait. Write interesting and useful articles and blog posts and link to them; create infographics, videos, slideshows and share them; make astute and witty observations; share content by others that you think your followers will find helpful. Give them a reason to follow you and retweet you.
Search for your audience and follow them – if you’re doing the first point well enough, they’re likely to follow you back. Use any of the numerous Twitter applications and search engines to look for relevant people and influencers who would be interested in what you have to say.
Get involved in Twitter chats to connect with your relevant audience – this is a great opportunity to offer advice, opinions and knowledge to key people who may become followers afterwards. Robert Swanwick has compiled a Twitter Chat Master List where you can find the right subject for you.
Find a way to link what you’re saying to topical themes and hashtagged subjects – this gives you a more targeted audience when people search for those terms and keywords.
Finally, give an incentive now and again – run polls, competitions, promotions to engage and reward your loyal followers, and encourage more people to follow you.

Q2: How can I make my blog more effective?

It’s easy to feel that your blog is lost in the webiverse, but there are ways to increase its visibility and boost traffic.

Just like in question 1, content is key – write posts that are informative, useful, interesting and engaging. See this post for a more in-depth guide on how to write a great blog.
Optimise – just like your website, make sure that you are implementing keywords, links and other SEO tactics to ensure that your blog can be found and ranked by search engines. Register with blog directories such as Technorati or PostRank to add to the places you can be searched for, and to keep an eye on your blog metrics.
Network your blog with other social media platforms, like Twitter, Facebook or LinkedIn – link up your RSS feed, or manually link to posts you want to push out there.
Comment on relevant sites and blogs – not with pointless spam directing people to your site, but with genuine, thoughtful comments. If people appreciate what you’re saying, they’ll click through to your blog to see what else you’ve come up with.
Search for other bloggers in your field who you could invite to guest-blog (or blog swap), creating a backlink and an interesting new slant for your blog.
Most importantly, write posts that generate conversation – your audience will be compelled to comment, share, and your traffic will grow.
Distribute: get your posts bookmarked, upload them to relevant sites, copy them to article-sharing sites etc – the more places they can be found, the more they will be read.

Q3: What’s the proper Twitter etiquette on mutual following?

Well, it depends how powerful and influential you are – if you’re such a big shot you’re followed by 20K and only follow one back then good for you, but you won’t be getting much out of the social aspect of Twitter!

You don’t have to follow every person who follows you, but ignoring everyone who tries to interact with you defeats the purpose of Twitter and can be, well, a bit rude. Choose those whose tweets you actually want to read and find useful. If someone’s followed you that you don’t want to add to your following list, then at least send them a “thank you for following” personalised message to show your appreciation. It’s useful to note that you can also add people to lists without having to follow them.

Q4: How do I use YouTube for marketing?

YouTube serves as a standalone search engine that is becoming more and more powerful within social media and SEO. Using it as a marketing tool really depends on your business, your aims and your content, but there are several ways to make use of YouTube as a social media marketing tool:

Set up your own channel, where you can host your videos, link to your website/blog/social media profiles, hold discussions and answer questions.
Use slideshows or infographic videos to back up a blog post or key point.
Give out some personal and local information – show a behind the scenes of your company or location, introduce your staff, give a presentation on something that is important to you and your business.
Document case studies.
Film interviews with key company members, customers, associates etc.
Have some fun – don’t take yourself too seriously (but at the same time, don’t make a total arse of yourself!)
Make instructional and ‘How-To’ videos – these make up a lot of the search content within YouTube, as it’s much easier to learn from watching a demonstration than from reading an explanation.

Once you’ve uploaded a video, share it and distribute it via other social media platforms – embed in your site, your blog, link to it from Twitter and Facebook, add it to Vimeo – the list goes on. Get your content out there!

Q5: How do I measure/monitor the ROI of social media?

This is the big one, and unfortunatley, the answer is not particularly straightforward. The first thing to do is stop trying to fit social media into a traditional sized marketing box. The purpose and results of social media are less tangible than a PPC campaign, or press release launch – social media affects the reach and influence of your company, which in turn will affect its popularity and your website’s traffic, or awareness of your brand, which in turn will affect sales, conversions and profit. So how do you measure engagement?

Firstly, put monitoring tools into place – there are a ton of free tools out there, though you may find that most only cover specific areas of the metrics you are after, so you will need to use several simultaneously, or different tools for different analytics.

T o use these tools effectively, you need to have an aim or goal in mind – what are you trying to measure or track? The number of followers or fans is not the bottom line – you need to look at how those followers are interacting with you, whether they are spreading your message, whether they are driving traffic to your site and more. Focus on an objective and measure the appropriate metrics. Here are some examples of aspects you might want to keep tabs on:

Influence
Click-throughs
Site hits
Re-tweets/mentions
Followers
Fans/Likes
Interactions
Increased time on site
Sharing of your content
Comments
Backlinks
RSS subscribers
Image/video views
Number of bookmarks

For example, you’ve written a blog post on your business’ new product – you publish it, distribute it, linking to the relevant page on your site. Now you need to track its progress. In this case, you’d want to look at how many click-throughs you get to the product landing page, how much new site traffic you receive, whether people are sharing this information amongst their friends. Monitor these aspects through each of the social platforms you publish the information on – and from there you will be able to see how social media affects the number of conversions/sales from each area.

Q6: How do I show the value of social media to my boss/uncertain executives?

Another popular question, especially for companies just starting out with social media marketing. Often, businesses, or those working above marketers, don’t see the instant results of a social media presence (or, as in the point above, are not receiving targeted analytics to prove its value).

First, gather information on how competitors and other companies in your field are utilising social media – see what works, how they’re interacting, and if it’s having an impact on their brand. If you have no social media presence, chances are that someone out there is talking about you (or your line of business) anyway – go and research and see what questions people are asking, what problems they’re coming up against and what they want from you.

Second, find out where your customers are, and where you should be – in which social media community should you be making a presence for yourself? If your audience are big Twitter communicators, get talking to them; if they loiter around YouTube, upload some videos and get comments and views. Find your niche and get settled in it.

Third, take an example from question 5 above, and show your execs some hard facts and figures – and explain the power of resonance involved in social media, how it can strengthen your brand, make valuable connections with customers and act as a fantastic customer service platform.

Q7: What’s the best way to use social media for a Non-Profit organisation?

I think initial supposition is that it’s harder for a non-profit organisation to market themselves, because they are not providing a service or a product in retail terms. Contrary to this assumption, I believe that non-profits actually can do exceptionally well with social media. The very nature of social media interaction connects likeminded people for things they believe in. Social media is emotional, we participate because we want to, because we are moved or amused by something. Non-profit organisations can take this opportunity to promote their work, their aims and the issues they deal with and gain support, publicity and awareness.

A few places to start:

Assuming your organisation already has a website, add a blog, on which you can post content in a more conversational style, on issues and subjects that encourage comment and discussion. For example, some non-profit blogs document the progress of individuals who are fundraising by participating in a sponsored event, or post pictures and videos of success stories and company events.
Facebook accounts have the option of creating a page or a group for your organisation – for this, a page is generally more appropriate, because it enables you to add more structure to the profile, whereas a group might be more useful for a specific goal or issue you are trying to gain support for.
Twitter is a fantastic place for conversation, and raising awareness. Hashtags can easily organise a subject, and recently have been used to attract attention to issues which require donations and assistance, for example many tweeters are adding the hashtag #Pakistan to tweets which include a link to one of the various donation site for the Pakistan flood victims.
Make the most of multimedia and sites like YouTube, Flickr to broaden your message and distribute different types on content.

Q8: Where do I find the time to do all this?!

Well, apparently there’s this hot tub that’s also a time machine… Or, you could just make use of those ‘time management skills’ that are on your CV and get organised.

Focus on one thing at a time – there’s a tendency and a temptation to try to stick your fingers in all the pies when it comes to social media, since there are so many options, so many offshoots and avenues to explore. Target an objective, plan your action and monitor carefully rather than running around madly trying to connect with everyone, everywhere, all at once.
Set realistic goals. Choose a few things that have the highest priority for any particular day. Put the rest aside and concentrate on achieving your immediate goals. It’s easy to get overwhelmed and distracted by the fast-paced realtime world of social media.
Schedule ahead of time. I’m a big fan of Hootsuite for pre-composing tweets and facebook posts, squirreling them away and schedule them to be posted later (there are other social media network options for multiple postings). Then you can concentrate on other distribution and interaction.
Target the most active times for your particular community – look into a monitoring tool and find out when is the best time to post, to join a discussion, to comment and make yourself available at that time – it could be just one hour in a whole week that makes a big impact to your network.
Form a routine. Everyone and every business is going to have different needs, but as you get more proficient within social media, you will start to find a groove, and see how best to organise your time. Having a routine makes things more manageable, makes you more efficient, and rather than making you stuck into a rigid schedule, it actually makes it easier to deviate if you need to, because you know where you left off and where you need to pick up to keep on track.

I hope these were helpful for those of you starting out in social media, or feeling a bit lost in the networking world! If you have any questions about social media marketing, SEO, PPC, web analytics or any other aspect of internet marketing, please let us know and we’ll try to keep posting Q&A articles like this regularly.

Either leave a comment below (or on any other blog post that you have questions about), send us a tweet @ikroh, or post something on our Facebook wall. We’d love to hear from you and we’d be happy to answer your questions.

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