If you don’t know what your metrics are because you’ve never offered a back end product before or because you’ve never integrated your marketing with anyone else, be honest. Tell him you can’t guarantee specific numbers until you test. If you’ve educated him properly in step one, he should be able to see the potential for profit, so propose running an integration marketing test together.

Then you’ll have accurate metrics to show future partners. Knowing where to look to integrate your marketing with your partners is the first half of the equation. For more details go to www.master-affiliates-marketer.com knowing how to attract partners is the second. And attracting the right partners involves five steps. First, you need to educate your competitors to get them working with you. When you show them how integration marketing is really about providing maximum value to the customer, you won’t have competitors anymore.

You’ll have partners. Second, you must be able to provide accurate metrics to show the profit potential of the relationship. In other words, know your conversion rate. Being able to tell your potential partner that your back end offer converts at a rate of 5, 10 or 15 percent is much more likely to convince him to do business with you than if you approach him with generalities such as “lots of people will probably respond to this offer.? Don?t, however, inflate your numbers to convince someone to work with you.